Privacy Policy

Perceptive Investment Research Ltd. (“PIRL”) respects your privacy. This “Privacy Policy” summarizes what personal information we collect, and how we use and disclose this information.

By using our website (the “Site”), you signify your consent to the terms of our Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this Site or submit any personal information to us.

We reserve the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Site. Your continued use of the Site after any such changes constitutes your acceptance of this Privacy Policy, as revised.

What Personal Information We Collect

Personal information is information about an identifiable individual (“Personal Information”). PIRL collects Personal Information when you voluntarily provide it through our Site, or when you provide it to us through other means. For example, we may collect Personal Information when you:

  • Contact us through email, telephone, mail; or other correspondence;
  • Register for a service we provide; or
  • Register to receive our email updates.

The Personal Information we may collect will depend on the service you request, and may include your full name, contact information, such as your address, telephone number, or email address; any other Personal Information that you choose to submit to us.

How PIRL Collects Information Through Technological Means

When you visit our Site, we may collect information that is automatically sent to us by your web browser. This information may include your domain name, and your numerical IP address. We may also collect other information,such as the type of browser you use, which pages you view, and the files you request.

We use this information to better understand how visitors use our Site, and to improve our Site to better meet your needs. The amount of information that is sent by your web browser depends on the browser and settings you use.

Please refer to the instructions provided by your browser if you want to learn more about what information it sends to websites you visit, or how you may change or restrict this.

PIRL may use “cookies” and other similar devices on this Site to enhance functionality. These devices may track information which includes, but is not limited to: (i) IP address; (ii) the type of web browser and operating system used; and (iii) the pages of the Site visited. If you wish to disable cookies, refer to your browser help menu to learn how. If you disable cookies, you may be unable to access some features on this Site.

Google Analytics

PIRL and/or third-party vendors, including Google, may use cookies to inform, optimize, and serve ads as well as to aggregate viewer interests. Specifically, we may use the following Google services:

  • Remarketing with Google Analytics – this service allows us to deliver ad content targeted to a visitor’s interests based on previous visits to our Site.
  • Google Display Network Impression Reporting – this service provides granular analysis detailing the effectiveness of advertising strategies that we may utilize.
  • Google Analytics Demographics and Interest Reporting – this service provides us with aggregated data detailing the demographic attributes of visitors to our Site.
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers.

You can opt out of Google Marketing Platform’s use of cookies by visiting the Google Marketing Platform opt-out page or the Network Advertising Initiative opt-out page.

How PIRL Uses and Discloses Personal Information

The Personal Information we collect may be used by PIRL for the purposes for which it was collected, as provided in this Privacy Policy, or for other purposes that are disclosed to you and to which you consent.

For example, we may use your Personal Information to: respond to your inquiries; supply you with requested products or services; send you informational or promotional communications; to carry out other purposes that are disclosed to you and to which you consent; to carry out any other purpose permitted or required by law. We may transfer Personal Information to third party service providers that assist us with carrying out these purposes.

Some or all of the personal information we collect may be stored or processed in jurisdictions outside of Canada. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

PIRL reserves the right to transfer Personal Information in the event that we merge with or are acquired by a third party. We also may disclose your Personal Information for any other purpose permitted by law or to which you consent.

How We Protect Personal Information

The security of your Personal Information is important to us. We protect your Personal Information by maintaining physical, organizational and technological safeguards appropriate to the sensitivity of such Personal Information.

Personal Information may only be accessed by persons within our organization who require such access to provide you with the services indicated above.

Access and Rectification

You have a right to access to your Personal Information and to request a correction to it if you believe it is inaccurate. If you have submitted Personal Information and would like to have access to it, or if you would like to have it corrected, please contact us using the contact information provided below.

How to Contact Us

If you have any questions regarding this Privacy Policy, or to access your information, please contact our Privacy Officer at david.fisher@perceptiveresearch.co.